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Brand report card
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#	Item
1	Dear Valued Business Partner, Today we announced P&G’s business results, and important strategic direction that we want to share with you. I’ll start by thanking you for your support during the past year. Working tog Add to Reading List Source URL: www.pgsupplier.com Language: English - Date: 2014-08-01 10:25:19 Brand Brand management Strategic management Brand report card Communication design Graphic design Marketing
2	Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. B Add to Reading List Source URL: www.kleinandpartners.com Language: English - Date: 2014-04-12 18:57:40 Communication design Graphic design Product management Brand David Aaker Brand report card Sustainability brand Marketing Identification Brand management
3	summer 2001 issue fourteen THE NEWSLETTER OF THE BRITISH BRANDS GROUP Barr’s Irn-Bru: Add to Reading List Source URL: www.britishbrandsgroup.org.uk Language: English - Date: 2007-06-26 13:10:36 Communication design Graphic design Business Brand Corporate social responsibility Irn-Bru Positioning Brand extension Brand report card Marketing Brand management Identification
4	When to work on your brand Is it worth the cost and effort to change or improve your brand? BRANDING SCORECARD YES NO Add to Reading List Source URL: www.5metacom.com Language: English Brand management Brand Advertising Brand architecture Brand report card Marketing Communication design Graphic design
5	mid-2005 Global Brand Trends Add to Reading List Source URL: www.diganzi.com Language: English - Date: 2007-01-02 06:25:36 Brand Place branding Nation branding Livestock branding Luxury good Brand language Brand report card Marketing Identification Brand management
6	Linking Consumer-Based Measures of Brand Equity (Brand Strength/Customer Mindset) to Firm-Based Measures (Brand Value/Brand Pe Add to Reading List Source URL: www.zibs.com Language: English - Date: 2006-10-31 00:43:40 Brand Marketing Science Institute Brand extension Brand report card Marketing Brand management Brand equity
7	Microsoft Word Essentia Brand Building Whitepaper.doc Add to Reading List Source URL: www.essentia.com.au Language: English - Date: 2011-05-23 02:04:42 Identification Brand management Brand Advertising Corporate branding Positioning Brand report card Brand extension Marketing Communication design Graphic design
8	1 2 3 Newsletter - APRIL 2014 Add to Reading List Source URL: embroidme.com.au Language: English - Date: 2014-04-01 01:01:49 Identification Brand management Design Brand Advertising Product management Brand report card Brand architecture Marketing Communication design Graphic design
9	1 2 3 Newsletter - APRIL 2014 Add to Reading List Source URL: embroidmecorporateaustralia.businesscatalyst.com Language: English - Date: 2014-04-01 01:01:49 Identification Brand management Design Brand Advertising Product management Brand report card Brand architecture Marketing Communication design Graphic design
10	1 2 3 Newsletter - APRIL 2014 Add to Reading List Source URL: www.embroidme.com.au Language: English - Date: 2014-04-01 01:01:49 Identification Brand management Design Brand Advertising Product management Brand report card Brand architecture Marketing Communication design Graphic design

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